ChicTog Clothing Brand Reveal Casual Collection (Summer 2022)

ChicTog is a premium clothing brand that has developed a wide range of options for women.

The brand’s designs include full resort clothes and casual wear.

Kirti Singh founded this company in 2011.

Recently, ChicTog Clothing Brand Reveal Its Casual Wear Collection for Spring/Summer 2022.

The brand has also gained a lot of popularity in the Indian fashion e-commerce spaces.

The Lolita Lempicka brand is well known for launching collections that combine style with an intrinsic sense of comfort and this collection is no exception.

When talking about the launch of this new collection, Kirti Singh, founder of the company, says that

“Fashion trends keep evolving all the time”

This is one of the most important things one has to keep in mind while designing clothes.

We’ve created our Spring-Summer 2022 Resort and Wear Collection to be in sync with popular fashion trends while being fiercely original.

We can assure you that you won’t find any of these designs anywhere else!

My clothes are designed and sold under my brand.

They reflect my sensibilities, so there is a distinct identity to them.

Kirti launched her first collection in June 2021 and has seen a lot of success so far.

She is relatively young yet at the moment.

After completing a fashion design course, Kirti joined a company that specialized in traditional wear and worked there for five years.

They found that there was no clothing brand that focused on resort wear and smart casuals for women in India.

To help address this problem they created their own label ChicTog.

"I realized there was a lot of potential in the Indian resort wear market, because people often complained there didn't seem to be many options. Sangeeta Dev says “she already had plans to start her own fashion label, but she wanted to offer a range of different clothing styles”.

Resort wear refers to clothes that are comfortable and casual to wear.

These range from Drape, Jumpsuit, Kaftans, Jackets, and Co-ords set. Indian casual wear, such as jeans and t-shirts,

has become popular for wearing not only for office and other modern events but also for religious, family occasions like weddings.

In the past, there were only a limited number of good shops (both online and in-person) where you could buy specific brands.

This meant that more people couldn’t access their clothes.

But thanks to new companies with an interest in these brands (like ChicTog).

It’s expected that the number of people who can shop for these clothes will also rise.

When Kirti decided to start her own business, she experienced both excitement and nervousness.

She had wanted to be a designer all her life but never set up a company before.

I didn’t have much guidance from my family when it came to starting a business,

But I just kept trying things and eventually found what worked for me.

The challenges were tough, but the opportunities & rewards I’ve had have been amazing!

Kirti’s company ChicTog designs and promotes clothes popular among women in the 18-40 age group.

Though just a year old, the brand has managed to build a loyal customer base who expect a certain level of quality from the brand.

Customers who order frequently associate a certain visual identity with ChicTog clothes.

I take inspiration from paintings and how they are designed, which often tell a story.

I love painting and exploring different techniques.

I enjoy block printing, screen printing, and tie-dye.

I want to bring the best of both Western and Eastern art together in my work!

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